Pride Diamonds

Pride Diamonds is the UK's leading diamond jeweller for wedding rings. Expect lower markups and higher quality.

About Us

Who we are

Pride Diamonds Fine Jeweller

Pride Diamonds is an exclusive, independent family business based in the city centre of Leicester. With over 100 years in the Jewellery trade spanning over several generations, we are well qualified to take care of every need when it comes to jewellery. Our mission is to offer the finest and most beautiful range of fine jewellery at competitive prices. Our prices for Engagement and wedding rings are as good as any other online jeweller. We have been designing, making and selling innovative jewellery. We enjoy producing beautiful, original, one-off pieces in platinum, gold and silver. We also adore unusual and unique gemstones. We are proud to have an on-site workshop and specialise in bespoke design service, as well as alterations and repairs. Other services include restringing, insurance & probate valuations, hand engraving and professional polishing. Quality, Affordability and Premium service are the foundation of our business. We are sure you will find your perfect piece of jewellery in either our website or physical store in Leicester, and we are always here to guide you in process of choosing the right piece for you. We are the site for people who like to stand out from the crowd.